As the Senior Video Editor on the We Belong to Something Beautiful series, I was responsible for branding the look and feel of this campaign, which involved constant innovation and pitching stylistic treatments to Creative and Marketing Directors. In the 3 years that I worked on this campaign, I edited or oversaw editing on every single episode.
These short documentaries tell the story of what it means to truly belong - for Sephora's employees, clients, and brands. As the main editor on this series, I focused on editing concisely, emotionally, and authentically as possible. This viral series broke the record for Sephora's highest engagement of all time and has continued to be one of Sephora's strongest and most authentic branding moments. This series holds the most special place in my heart, not because of the awards, celebrities, or recognition, but for the countless stories of triumph and inspiration from some of the most beautiful souls i've ever had the pleasure to work with. These stories will stick with me for life, and i'm so glad i've been able to be a part of it.